3 Trust Signals For Your Website

We’ve all heard that most people do business with those they know, like, and trust. This is not just true for people; we also like to use businesses we trust.

Believe it or not, even if your company is B2B, potential clients will check your website before considering you.

Here are 3 of our favorite ways that companies can build trust through their website:

Pictures of Team Members

Having professional headshots of your key employees (or at least pictures of actual team members) gives potential clients an idea of who they’ll be working with.  We recommend replacing any stock photo on your website with a picture of an actual team member.  It’s a great way to build trust for your brand.

Promotional/Brand Video

You probably knew this was coming since we’re a video production company, but we’re confident this is a great way to build trust for a company.  We know this because, during discovery calls, this is the main reason why businesses tell us they need a video.

If one of your potential clients watches your website’s brand video, they get a sense of who you are.  They can also see your team and the quality of your work.

A one-time investment for a professional video can pay off for years if you add it to the homepage of your website.

Case Studies/Portfolio

Proof that you’ve delivered the services that you offer is the ultimate trust signal in my opinion.  When you can show prospective clients what you’ve done instead of telling them, it gives them confidence you can do the same for them.

When companies contact us for a professional video, they’ve usually watched a couple of our videos on the “Our Work” page of our website.  If our style is what they are looking for, they know we can do it for them too.

Be sure to have some examples of your work, a client testimonial, or add the logos of the companies you’ve helped somewhere on your website.

I hope these tips help build trust for your brand.

What are some trust signals you have on your website?