5 Powerful Video Types Proven to Increase Sales

The purpose of a professional video is not just to look cool. We always aim to provide a return on investment on your video project.  Each video should serve a purpose to generate revenue.  Here are 5 types of video that can boost sales for your company.

1. Brand Videos

Businesses that use video on their homepage see conversion rates improve by up to 80%.
(Source: Unbounce)

The videos we tend to shoot the most are brand story videos.  These are great because we interview you, your leadership team, and any other key team members to share why you do what you do.  We also show your process and footage of you providing your service. These are great for building trust and separating you from your competition.  They also humanize your brand.

2. Event Recap Videos

If you host an event like a business conference, trade show, or corporate event, having a recap video shot can boost sales.  Here’s how:  one of the easiest ways to promote an event is to show what the event is like so prospective attendees know what to expect.

We were recently approached by a networking group to shoot a video of their upcoming business summit.  Their main frustration was that they host this event annually, but had ZERO video footage to be able to promote this year’s summit.

These also allow you to show your company’s culture in another way besides just showing your service.

3. Drone Videos

Drone videos are excellent for boosting sales for construction companies because they show the vast scope of projects that they can handle.  These can also be used to show the progress of a project and highlight the quality of your work.

We are shooting a series of videos for a commercial roofing company showing the before, during, and after of a gigantic project.  They will be using this to pitch other companies with proof that they handle large projects.

4. Educational Videos

These are a great trust builder for any service builder.  When you educate your potential customer throughout the buyer journey, you create a more informed buyer who’s more willing to do business with you.  We try to include 3 to 5 educational videos with every video shoot project that we do.  These can be posted on your website, YouTube, and social media.

5. Testimonial Videos

These may be the most powerful of the 5. If you say your company is great, you just blend in with the crowd.  But if your customer tells the story of how your business was able to solve their specific problem, it will carry more weight.  Having a few of these on your website that show your ideal types of clients singing your praises will be your best “salesperson”.

If you need help shooting any of these types of video to boost sales for your business, fill out the form below, and we can discuss your project.