5 Things to Consider for a Corporate Event, Conference, or Fireside Chat Video

Corporate events, conferences, and fireside chats are powerful opportunities to showcase your brand, connect with your audience, and highlight thought leadership.

Capturing these moments on video ensures your message lives long after the event is over.

Here are five things to consider when creating a corporate event video:

1. Define the Purpose of the Video

Before cameras start rolling, ask: What do we want this video to achieve?

• Is it a highlight reel to recap the event?

• A full recording of a keynote or fireside chat?

• Short clips for social media promotion?

• How do you want the viewer to feel?

Knowing the end goal helps determine filming style, editing approach, and the type of shots you’ll need.

2. Capture The Audio

Great visuals won’t matter if the audience can’t hear the speaker clearly.

We always bring various mic solutions, such as wireless mics and lapel mic setups.  We also like to tap directly into the event venue’s sound system for high-quality audio.

3. Think About Lighting and Venue Setup

Event spaces aren’t always designed with video in mind. Poor lighting, shadows, or bright windows can make your footage look amateur.

We always bring our professional lighting so all of the speakers are well-lit.

4. Get Multiple Camera Angles

Single-camera setups often feel flat.

For conferences and fireside chats, we have at least 2 cameras for a more dynamic look, especially after the editing process.

5. Plan for Repurposing Content

Event videos don’t have to be one-and-done. With the right strategy, you can turn one recording into:

• A highlight reel for future event marketing

• Short clips for LinkedIn, YouTube, or Instagram

• Training or onboarding material for your team

• A branded recap to send to attendees or prospects

By thinking about repurposing ahead of time, you’ll maximize the ROI of your video production.

We handle these types of questions/ideas in the discovery and pre-production calls.

Final Thoughts

Your corporate event is an investment, and the right video ensures it continues to deliver value long after the lights go down.

At 12 Media Group, we specialize in capturing events, conferences, and fireside chats that help brands tell their story and connect with their audience. If you’re planning an upcoming event in the Dallas/Fort Worth area, let’s talk about how we can bring it to life on video.