Types of Events to Play Your Video
I do quite a bit of networking and attend several events throughout the year. Over the past month, I’ve seen a professional video played at 3 different types of events, so it encouraged me to write this post.
It’s important to me that our clients are getting the most out of the video assets we produce for them. If you have a professional video shot for your business, here are 3 events at which it should be played.
Trade Show/Conference
We had a company reach out to us last month requesting that we shoot a video for a trade show they are attending. The owner mentioned several other businesses had a video showcasing their products and services, so he wanted one as well.
It makes sense: businesses invest thousands of dollars in a booth at a trade show or conference, so they need to do everything possible to attract leads for a great ROI.
Corporate Luncheon
If you sponsor a corporate event, you will typically get a few minutes to talk about your services. You can use some of the time to play a promotional video. That’s exactly what Huffines did at the McKinney Chamber Spring Quarterly Luncheon.
They played a short video showing their activity in the community.
These types of videos can be powerful because they tell a story, and your ideal audience (hopefully) is in the room.
Gala
Galas and events for nonprofit organizations are a great place to share your company’s story video. When people are bidding on items or donating to a charity, they want to know the impact that the nonprofit is making.
They also want to be able to trust that organization.
We shot a testimonial video for Delighted to Doula a while back to show the powerful impact they are making for moms who need postpartum support. This is a video they use for galas, donation drives, and more.
Your Next Step
If your business is sponsoring an event soon, we’d love to put together a video for you that shows how amazing your company is to maximize the ROI on your investment.
To discuss your project, click here: Get a Quote
Pre-Production Call For Your Video Shoot
Once we schedule your video shoot, the next step is to set up the pre-production call. This is one of the most vital steps in the video production process.
Here’s what we cover during that call to ensure your video project goes smoothly from start to finish:
Who is Speaking?
The number of speakers is determined in the discovery call. We go into more detail during the pre-production call. We need the names and titles of the speakers so we can include that information in the editing process.
What Are The Topics?
We need to know what information you want to ensure is covered in the video. We also ask that you assign topics to different team members if there are multiple speakers in the video.
This allows us to create the shot list for your shoot so our production assistant keeps everyone on task and organized.
Most importantly it helps us to ensure the video hits your business goals.
B-Roll Shots:
B-roll is the footage that supports the speaking parts. We go into more detail in this article: What is B Roll Footage in a Video.
Our goal with every video is to avoid using stock footage for b roll. During the pre-production call, we will determine the best strategy for getting this footage.
It’s always best to have your actual team members in the shot. An example would be having us capture footage of a team member performing the task you’re talking about in the video.
Best Area To Shoot:
It’s our job to guide you on where we should shoot the speaking parts of your video. However, we will ask you on the call where you think the best places at your office or job site are to film. We look for good lighting (although we always bring our professional lighting) signage that your company name/logo, and overall aesthetics.
Clothing:
The next item to address is what you and your team members should wear on the day of the video shoot. Branded clothing is always best, but what you would normally wear to work is typically what we recommend.
For more in-depth guidance, we wrote an article on this as well: What to Wear on a Video Shoot.
Inform Office Members
We will also remind you to inform any team members that may be on location the day of the shoot that we will be filming so they don’t make an unexpected cameo 🙂
Confirm Location, Date, and Time:
Once we schedule the video, we will have the location(s), date(s), and time. It’s always great to double-check to ensure all parties are on the same page for your video shoot.
Logo and Best Number to Contact
Lastly, we’ll have you send us a high-resolution version of your logo and the best phone number for potential customers.
We will add these details at the end of your video for the call to action.
The pre-production call is a crucial step in ensuring your video makes your business money for years to come!
