We were asked during a discovery call, “Do we need a script for our video?
The short answer is it depends. The overwhelming majority of the time, we would say no.
Instead, we recommend that you use an outline.
We have a pre-production call before every video shoot. during this call, we are going over all of the speaking points. This allows us to create a shot list and have an outline loaded on an iPad the day of the shoot.
Our production assistant will guide each speaker through the outline of their speaking parts. They will be feeding you the topics to allow you to speak from your heart, your mind, etc.
This way it comes off a lot more natural instead of looking like a bad commercial at 2:00 in the morning.
We will “clean everything up” as far as mess-ups and do-overs in the editing process.
Now there is the exception of people who look great and confident reading off of a script, but also it doesn’t look like they are reading. We recently shot a video with a high-end recruiter and he was brilliant reading off a script/prompter.
In this case, if you provide us with a detailed script (we can assist with this), we can load it into an iPad prompter for you.
So really it comes down to your comfort level and how you’re going to feel confident. Most of the time, we recommend that you allow us to guide you and help you get the content out of there naturally so it doesn’t feel robotic and scripted. Hope this helps, keep recording!
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