How Much is a Professional Video?

One of the biggest mysteries regarding creative services is how much you need to budget.  Whether you need a logo, a website, or a professional video, pricing is all over the map.  This has to be frustrating for businesses.

Here at 12 Media Group, we don’t have set pricing, but I want to shed light on how much you need to plan on investing in video production with us.

Our projects can range from about $10,000 to $3,000, depending on the scope of the video shoot.

Here are 3 factors that determine the cost of a professional with us:

How Many Videos/Assets?

During our initial call, we talk about the full scope of the shoot.  Sometimes we’re only producing 1 video, but on most occasions, we are providing our clients with several assets (a mix of videos and pictures).

For example: your shoot could consist of a brand video, some short videos you can use for social as well as some still photos.  We recently had a video shoot with Paradigm Roofing in which we provided them with a testimonial video and we also gave them several photos that they can use in their marketing.

The number of assets is a major factor when we are creating a quote for your business.

How Many Days?

Another factor in determining price is how many days we will be on location shooting.  Most of our video shoots are done in a couple of hours.

Some video shoots require us to be on-site (or at least come back multiple times on the same day) for the entire day.  For the Paradigm Roofing video shoot mentioned above, we got footage first thing in the morning, then shot the testimonial, and then came back later that evening to get more footage of the roof installation.

Some shoots take multiple days.  We are in the middle of a video shoot for a landscaping company where we are getting footage of multiple phases of a back and front yard transformation.  This video will cost more than a video where we are only shooting for a couple of hours.

How Many Videographers?

Event videos typically require more than one videographer (or at least a videographer and photographer) to capture all of the footage and to be sure we don’t miss a big moment.

These will require more of an investment, but the return (which most of our clients pay the most attention to) is great on a video because they can be used over a over again for years to come.

We hope these factors help you budget for your next video project.