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How Much Should a 30-Second Video Cost?

 

If you’re a business owner or marketing director looking to create a short video for an ad, you’ve probably wondered: “How much should a 30-second video cost?” The short answer? It depends.

We believe in transparency to help you understand what goes into video pricing.

Here are the three biggest factors that influence the cost of a 30-second video:

1. The Type of Video You Need

 

Not all 30-second videos are created equal. A simple talking head video filmed in your office will cost significantly less than a cinematic brand video with actors, a script, and multiple shoot locations. Here are a few common types:

  • Social Media Ad: professional video that will be used as an ad on LinkedIn, Facebook, or Instagram

  • CTV Ad: professional video that will be used as a Connected TV ad on platforms like Hulu.

  • Animated Explainer: Great for simplifying your message or showing how a product works

  • Educational Video: professional video that answers a FAQ (frequently asked question).

  • Teaser Video: professional video that can be used as an opener to a podcast or show

 

2. Production Quality and Crew Involved

 

video production crew

 

Higher-quality video means better lighting, sound, editing, and storytelling—but it also means more crew and equipment. The cost will reflect if your project requires a director, cinematographer, drone shots, or studio space.

At 12 Media Group, we typically have a production crew of 2 to 3 people to ensure the production experience is smooth and the video assets turn out amazing.

3. Post-Production 

 

Editing your project can take as much time as filming—sometimes more.

People assume a 30-second video will be cheaper than a longer video, but that’s not always the case.

It can be more difficult to cut a video down to 30 seconds, especially if it needs to be exactly 30 seconds for certain platforms, like Hulu, for example.

 

So, What’s the Bottom Line?

 

With our company, a professionally produced 30-second video will be between $7,500 and $20,000, depending on complexity.

If you want an exact quote use our project calculator here: Calculate My Project