Our Video Production Process

Here at 12 Media Group, we have a repeatable video production process that helps us deliver high-quality videos to our clients every single time.

These are the steps we take to make it happen.

Discovery Call:

We start with a Zoom (or regular call if you prefer) call to understand your needs for the shoot.  We need to dig in and understand why you need a new video (the goal of the video), where it’s going (website, social media, etc), how you want your audience to feel once they’ve watched it, and the funds available for the shoot.

It’s also important to know how many speakers you will have in the video, how many videos you need during the shoot, how many locations (and where they are), and how many days we will need to complete the shoot.

All this info allows us to create a quote/agreement for your video shoot.

Agreement:

After the discovery call, we put together a detailed agreement showing you the exact details of the video shoot, including the investment amount, the number of videos you’re getting, how the assets will be delivered, and editing information.

All of our shoots include editing and royalty-free music so there are no surprises on the back end.

Once we (you and our company) sign the agreement, we will schedule the shoot.

Preproduction Call:

After we schedule your video shoot, we need to schedule the preproduction call.  This is the most important part of the video production process in my opinion.

On this call, we will cover these details of the shoot:

• What are the points/topics that must be in the video.
• Who will be speaking in the video.
• What to wear during the shoot.
• How we will get the b-roll and what those shots will be.
• Different locations of the shoot.
• Which room in your office is best

These details will help us build out the shot list so everything runs smoothly and efficiently on the video shoot day.

The preproduction call is the key to producing a video that you will LOVE!

Video Shoot Day:

The day you’ve been waiting for!  Video shoot day.  We arrive at your location (or your job site location) to set up our equipment (lighting, tripods, etc.).

We assign a production assistant to our video shoots.

Their role is to get all of the speakers prepped for their parts of the video, manage the shoot as far as ensuring our videographers are hitting everything on the shot list (speaking roles and b roll), manage the shooting environment (ensuring cell phones are on silent, speakers have water, other employees are quiet while filming is going on, etc).

Once we shoot all of the speaking roles, b roll, and drone (aerial) footage, we will debrief with you to give you expectations of when all of the assets will be delivered.

Editing/Delivery of Video Assets:

We are currently turning our video projects around in about 2 weeks or less.

The discovery and preproduction calls makes our editing process smooth because we’ve already covered all of the details, including the look and feel that you want the video to have.

This step-by-step process leads to us having little to no revisions since we nailed all of the details.

After we have fully edited your video, we then deliver it to you in Dropbox.

If you need a professional video for your business, we’d love to help.

You can get a quote here: BOOK A CALL