Best Types of Events to Showcase Your Brand Video
I do quite a bit of networking and attend several events throughout the year. Over the past month, I’ve seen a professional video played at 3 different types of events, so it encouraged me to write this post.
It’s important to me that our clients are getting the most out of the video assets we produce for them. If you have a professional video shot for your business, here are 3 events at which it should be played.
Trade Show/Conference
We had a company reach out to us last month requesting that we shoot a video for a trade show they are attending. The owner mentioned several other businesses had a video showcasing their products and services, so he wanted one as well.
It makes sense: businesses invest thousands of dollars in a booth at a trade show or conference, so they need to do everything possible to attract leads for a great ROI.
Corporate Luncheon
If you sponsor a corporate event, you will typically get a few minutes to talk about your services. You can use some of the time to play a promotional video. That’s exactly what Huffines did at the McKinney Chamber Spring Quarterly Luncheon.
They played a short video showing their activity in the community.
These types of videos can be powerful because they tell a story, and your ideal audience (hopefully) is in the room.
Gala
Galas and events for nonprofit organizations are a great place to share your company’s story video. When people are bidding on items or donating to a charity, they want to know the impact that the nonprofit is making.
They also want to be able to trust that organization.
We shot a testimonial video for Delighted to Doula a while back to show the powerful impact they are making for moms who need postpartum support. This is a video they use for galas, donation drives, and more.
Your Next Step
If your business is sponsoring an event soon, we’d love to put together a video for you that shows how amazing your company is to maximize the ROI on your investment.
To discuss your project, click here: Get a Quote
