3 Symptoms of Bad Branding
Some businesses are missing out on thousands of dollars in revenue each month without even knowing it.
Here are 3 symptoms to look for to see if it’s time to update your company’s branding.
Potential customers say you’re too expensive:
When you step into a Mercedes car dealership, you have a general idea of the pricing. You also know it won’t be cheap.
Due to their branding, Mercedes and other luxury brands do a great job attracting high-end buyers.
If people consistently are shocked by your pricing or can’t afford your services, your branding may be off. They should be able to look at your videos, website, and social media and KNOW that you’re more expensive than your competitor (if you are providing a high-touch service).
Be sure you’re showing off the quality of your work through videos and pictures to attract the correct audience for your business.
Confusion:
If potential customers routinely ask you what you do, even after visiting your website, your branding isn’t clear enough.
When someone hits your website or your social media accounts, they should know exactly what your company does within seconds. If not, this leads to confusion, and like Donald Miller (author of Business Made Simple) says, “When you confuse you lose”.
Make sure your messaging is crystal clear through your company’s branding.
Low Retention:
Have you ever had a client use your services and then find out they went with another company when they needed the same service down the road? Not a great feeling. They may have had a great experience with you but simply forgot about you. Ouch!
If this happens often, your ongoing branding may be off. Be sure to stay in sight, and in mind through email campaigns and social media content. The key is to make sure you’re helpful and not “salesy” every time you show up.
This will help your clients remember who you are the next time they need you and will result in more referrals as well.
What other symptoms would you add?
Preparing Your Office For a Video Shoot
One of the events that triggers the need for a new professional video is when your company moves to a new office. We are working with a financial services firm that recently relocated and they asked us for a quote to produce a new video and to update their company’s employee headshots.
Before we move forward and shoot the video, we recommended that they have their decor set up first as their office and walls are bare. We want the video to look as great as possible. Here are a few things to consider when preparing your office for a video shoot:
Location:
Where within your office are we going to film the speaking parts of the video? The CEO’s office, the conference room, or various offices? These are some of the details that we cover during our pre-production call.
Ultimately, it’s our job to put our creative eyes on your space to guide you, but it’s good to have a plan so the areas are ready (we’ll get into that shortly). Also, we will be getting b roll (shots that support the speaking parts of the video) in various locations of your office.
We also want to select a space in your office with good lighting, although we always bring our professional lighting setup with us to ensure your team looks fantastic.
Clean and Declutter:
It’s not necessary to buy new decor for your professional video shoot. We do ask that the space(s) we will be filming in is clean and tidy. This will help keep the video free of distractions and give your company a great first impression. Details matter.
Let your Employees Know:
Our production assistants do a great job of managing the shoot and it’s much easier if everyone in the office knows that video production is happening. This will ensure that employees who are not supposed to be in the video don’t make an unexpected cameo. This will also keep noise (talking and phones) at a minimum during the recording.
We hope these tips help your video shoot go as smoothly as possible.
If your company needs to refresh its brand video due to an office move, you can contact us here to get started: Get a Quote
