How To Maximize The ROI of a Video

You want to be sure to put this video somewhere on your company’s website. Now, depending on the type of video it is, is where you’re going to put it.

For a brand video:

If it’s a brand video, that corporate video that shows off your team and services, you probably want to have that somewhere on the home screen. Depending on the layout, it could be above the fold, below the fold, but somewhere on that home screen to where when someone’s browsing your website, then they watch that video, it usually does a lot of the trust building and selling for you.

Now, if you have a recruiting-style video where you’re more going into depth on your team, you may have that on the About Us section of your website.

For a services video:

And if it’s a video on a specific service, you want to have that on your services page under that particular service.

In addition to posting videos on social media, you want to ensure your videos are uploaded to  YouTube or Vimeo.

The reason is, that someone can find that content years down the road, and your company can be making money long after the video is shot. That’s important to us because we don’t want you investing money with us to just produce a killer video.  We want you to get a strong return on your investment as well.

So hope this helps. Get recording. And remember at 12 Media Group, we put your brand in focus.