Preparing Your Office For a Video Shoot

One of the events that triggers the need for a new professional video is when your company moves to a new office.  We are working with a financial services firm that recently relocated and they asked us for a quote to produce a new video and to update their company’s employee headshots.

Before we move forward and shoot the video, we recommended that they have their decor set up first as their office and walls are bare.  We want the video to look as great as possible.  Here are a few things to consider when preparing your office for a video shoot:

Location:

Where within your office are we going to film the speaking parts of the video?  The CEO’s office, the conference room, or various offices?  These are some of the details that we cover during our pre-production call.

Ultimately, it’s our job to put our creative eyes on your space to guide you, but it’s good to have a plan so the areas are ready (we’ll get into that shortly).  Also, we will be getting b roll (shots that support the speaking parts of the video) in various locations of your office.

We also want to select a space in your office with good lighting, although we always bring our professional lighting setup with us to ensure your team looks fantastic.

Clean and Declutter:

It’s not necessary to buy new decor for your professional video shoot.  We do ask that the space(s) we will be filming in is clean and tidy.  This will help keep the video free of distractions and give your company a great first impression.  Details matter.

Let your Employees Know:

Our production assistants do a great job of managing the shoot and it’s much easier if everyone in the office knows that video production is happening.  This will ensure that employees who are not supposed to be in the video don’t make an unexpected cameo.  This will also keep noise (talking and phones) at a minimum during the recording.

We hope these tips help your video shoot go as smoothly as possible.

If your company needs to refresh its brand video due to an office move, you can contact us here to get started:  Get a Quote

What to Wear For a Video Shoot

I was recently asked by a marketing director, “What should we wear” during our initial meeting as we discussed the details of a video and photography shoot.  This is a complex answer that has a few variables.

Here are 3 questions we ask to guide you through your wardrobe selection:

What Represents Your Brand?

Suits look amazing, especially if they’re tailored, but if a plumbing company shot a video with all the techs wearing one it wouldn’t quite represent their brand.  The same is true for being too “dressed down”.  Think about what outfit most represents your brand and what types of clients you’re trying to attract.

A law firm whose target market is executives would opt for a traditional suit, whereas a high-end landscaping company may want to wear branded polo shirts in their video.  The key is for you and your team to be consistent in what you wear in the video.

What Are You Comfortable Wearing?

We recently shot a video for a managed IT company and they work with some rather large, professional companies.  This doesn’t mean they need to wear a suit and tie.  Their reps were much more comfortable wearing a branded polo.  If they were forced to wear a suit, they would have come off as stuffy, squirmy, and inauthentic on camera.  Instead, they appeared confident and trustworthy, simply by being comfortable in their clothing.  Note: I’m not suggesting to wear sweats during your video shoot. 🙂

What Makes You Feel Confident?

The last question to consider is what makes you feel confident?  Most of us have that one outfit that we feel amazing, comfortable, and confident in.  For me, it’s typically an all-black outfit of some sort.  The reason why it’s important to pick out something that makes you feel confident is it’s one less thing to be concerned about when on camera.  This allows you to focus on delivering your content instead of worrying about how you look.

If you still need help in the wardrobe selection, don’t worry…we cover all of this in our pre-production call to ensure your team is ready to roll on video shoot day!

To schedule a discovery call for your next video project, click here: Get a Quote