Recommended Videos For a Rebrand

A rebrand can be an exciting time for a business.  New website, new logo, new messaging, updated business cards, and merch.

An often overlooked area of a rebrand is professional videos. Typically, the ones you have will be outdated when you launch.

These are the 3 types of videos we recommend if you’re considering a rebrand for your business:

Updated Brand Video:

We recently shot an updated brand video for Jay Cain, PLLC.  They were updating their website and needed a new story video to support the new brand.  This is the type of video you typically see on the home screen of a website. This is where the founders, or other members of leadership, share the company story, what they do, and what makes them different.

Brand videos are important to update if you have a trades/home services business because your techs may have new shirts and updated wrapped trucks that need to be included in the new video.

Updated Process or Educational Videos:

Your process may have changed since the last time you updated your video library.  A rebrand or refresh is a great opportunity to update these videos.  Recently, we did this for a custom home builder that recently rebranded.

We also encourage our clients to shoot educational videos that answer a frequently asked question. You’ll hear marketers refer to this as evergreen content because it’s relevant regardless of when the audience watches it.  AI platforms like ChatGPT and Claude love this type of content as well.

Updated Hero/B-Roll Header Video:

When a potential client visits your website, you only have a few seconds to capture their attention.  A  B-roll header video (video footage that shows your team in action) is a great way to show a peek behind-the-scenes to engage your audience immediately.

We shot one of these for a diesel repair shop in Hurst.  They were updating their website and wanted to show potential customers the people behind the shop and not just a stock photo. Check out their site here to see it live: Diesel Pros.

If you are planning your company’s rebrand, please reach out to us for a quote so that your updated videos are ready by the time you launch.

To make it even easier, you can calculate your project here: Video Project Calculator