What to Wear For a Video Shoot

I was recently asked by a marketing director, “What should we wear” during our initial meeting as we discussed the details of a video and photography shoot.  This is a complex answer that has a few variables.

Here are 3 questions we ask to guide you through your wardrobe selection:

What Represents Your Brand?

Suits look amazing, especially if they’re tailored, but if a plumbing company shot a video with all the techs wearing one it wouldn’t quite represent their brand.  The same is true for being too “dressed down”.  Think about what outfit most represents your brand and what types of clients you’re trying to attract.

A law firm whose target market is executives would opt for a traditional suit, whereas a high-end landscaping company may want to wear branded polo shirts in their video.  The key is for you and your team to be consistent in what you wear in the video.

What Are You Comfortable Wearing?

We recently shot a video for a managed IT company and they work with some rather large, professional companies.  This doesn’t mean they need to wear a suit and tie.  Their reps were much more comfortable wearing a branded polo.  If they were forced to wear a suit, they would have come off as stuffy, squirmy, and inauthentic on camera.  Instead, they appeared confident and trustworthy, simply by being comfortable in their clothing.  Note: I’m not suggesting to wear sweats during your video shoot. 🙂

What Makes You Feel Confident?

The last question to consider is what makes you feel confident?  Most of us have that one outfit that we feel amazing, comfortable, and confident in.  For me, it’s typically an all-black outfit of some sort.  The reason why it’s important to pick out something that makes you feel confident is it’s one less thing to be concerned about when on camera.  This allows you to focus on delivering your content instead of worrying about how you look.

If you still need help in the wardrobe selection, don’t worry…we cover all of this in our pre-production call to ensure your team is ready to roll on video shoot day!

To schedule a discovery call for your next video project, click here: Get a Quote