When To Shoot a New Brand Video

One of the first questions we ask potential clients on a discovery call is “Why are you interested in a professional video?”.  A common answer lately has been, “We are updating our website and our web developer asked us if we had any video content for the home page?”.

This huge event typically triggers the need for a new video.  Here are the other main events that may mean it’s time to shoot a new brand video:

New Website/Rebrand

We just mentioned this above.  When your company updates its website or goes through a rebrand, you may need a new video.

If your old video is outdated, it won’t look consistent with a new website.  Also, if you change your logo, your old video may include old logos, etc.

Web developers that we work with highly recommend shooting a new video to add to a new website or rebrand package.

New Office

We’re scheduling a shoot for a financial services firm in Frisco that just moved to a new office.  They want a new professional video to show off their company’s culture and its new digs.

Their location is a selling point to attract advisors to their firm, so it’s important to them that we highlight their office interior and the surrounding areas.

If your company moves offices, especially if it’s an upgrade, it may be time to shoot a new brand video.

New Key Team Members

Recently, we talked to a company that needed new professional videos because their CEO is stepping down and he was in most of the videos on their website.

They wanted to reshoot the videos with their new key team members so there was an accurate representation of their company.  If you’ve experienced turnover with key team members, and the old ones are in your brand video, it’s time to shoot a new one.

If any of these events happen at your company, we’d love to get you a quote for an updated brand video.

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