5 Things to Consider for a Corporate Event, Conference, or Fireside Chat Video

 

Corporate events, conferences, and fireside chats are powerful opportunities to showcase your brand, connect with your audience, and highlight thought leadership.

Capturing these moments on video ensures your message lives long after the event is over.

Here are five things to consider when creating a corporate event video:

1. Define the Purpose of the Video

 

Before cameras start rolling, ask: What do we want this video to achieve?

• Is it a highlight reel to recap the event?

• A full recording of a keynote or fireside chat?

• Short clips for social media promotion?

• How do you want the viewer to feel?

Knowing the end goal helps determine filming style, editing approach, and the type of shots you’ll need.

2. Capture The Audio

 

Great visuals won’t matter if the audience can’t hear the speaker clearly.

We always bring various mic solutions, such as wireless mics and lapel mic setups.  We also like to tap directly into the event venue’s sound system for high-quality audio.

3. Think About Lighting and Venue Setup

 

Event spaces aren’t always designed with video in mind. Poor lighting, shadows, or bright windows can make your footage look amateur.

We always bring our professional lighting so all of the speakers are well-lit.

4. Get Multiple Camera Angles

 

Single-camera setups often feel flat.

For conferences and fireside chats, we have at least 2 cameras for a more dynamic look, especially after the editing process.

5. Plan for Repurposing Content

 

Event videos don’t have to be one-and-done. With the right strategy, you can turn one recording into:

• A highlight reel for future event marketing

• Short clips for LinkedIn, YouTube, or Instagram

• Training or onboarding material for your team

• A branded recap to send to attendees or prospects

By thinking about repurposing ahead of time, you’ll maximize the ROI of your video production.

We handle these types of questions/ideas in the discovery and pre-production calls.

Final Thoughts

 

Your corporate event is an investment, and the right video ensures it continues to deliver value long after the lights go down.

At 12 Media Group, we specialize in capturing events, conferences, and fireside chats that help brands tell their story and connect with their audience. If you’re planning an upcoming event in the Dallas/Fort Worth area, let’s talk about how we can bring it to life on video.

Do You Need a Studio for Your Video Shoot?

 

We’re getting this question more often as more businesses move to a remote work model.

The answer is yes. We have access to a studio at Purposefull Productions in Plano.

Recently, we shot a brand video for Holmes Law Group.

The attorneys and staff are fully remote, so we were able to get all of the footage in one location in one day.

Here’s how it works.

 

Professional Setup

 

What we love about the Purposefull Production studio is that it’s usually used for podcast recording, so it’s already soundproof and fully furnished (the sets can be changed for different looks).

Before you arrive, we will bring in our professional lighting, microphones, and cameras and set everything up for the shoot.

We will then get you mic’d up for sound check.

From there, we’ll make sure you’re comfortable and get you ready to deliver your speaking parts.

 

Shooting Your Speaking Parts

 

Once we have you mic’d up and the shot framed up, we will guide you through your speaking parts.

Our production assistant and videographer will use the outline from our shot list that we created from the details of the pre-production call.

We’ll go through each speaker one at a time to deliver each topic of the video.

There is a waiting area so others that aren’t aren’t on camera yet have a place where they can wait comfortably.

 

 

B-Roll Footage

 

Another benefit of this studio is that we also have access to conference rooms where we can shoot B-roll footage.

This allows us to create different scenes with your employees, like a team meeting or collaboration.

We can also get aerial (drone) footage of the surrounding areas for establishing shots.

 

Your Next Step:

So if you’ve been considering a professional video for your company, but you weren’t sure where you would shoot it, we have you covered.

Book a call today to schedule a call to go over your project here: Get a Quote

 

 

 

 

 

 

 

 

 

 

 

Do You Need a Script for Your Business Video?

 

We were asked during a discovery call, “Do we need a script for our video?

The short answer is it depends.   The overwhelming majority of the time, we would say no.

Instead, we recommend that you use an outline.

 

During The Pre-production Call

 

We have a pre-production call before every video shoot.  during this call, we are going over all of the speaking points.  This allows us to create a shot list and have an outline loaded on an iPad the day of the shoot.

Our Production Assistant

 

Our production assistant will guide each speaker through the outline of their speaking parts. They will be feeding you the topics to allow you to speak from your heart, your mind, etc.

 

This way it comes off a lot more natural instead of looking like a bad commercial at 2:00 in the morning.

We will “clean everything up” as far as mess-ups and do-overs in the editing process.

 

The Exception to the Rule

 

Now there is the exception of people who look great and confident reading off of a script, but also it doesn’t look like they are reading. We recently shot a video with a high-end recruiter and he was brilliant reading off a script/prompter.

In this case, if you provide us with a detailed script (we can assist with this), we can load it into an iPad prompter for you.

 

The Bottom Line

 

So really it comes down to your comfort level and how you’re going to feel confident.  Most of the time, we recommend that you allow us to guide you and help you get the content out of there naturally so it doesn’t feel robotic and scripted. Hope this helps, keep recording!

 

Your Next Step

 

If you need a professional video for your website, click here: GET A QUOTE

Our Proven Video Production Process: Step-by-Step Guide

 

Here at 12 Media Group, we have a repeatable video production process that helps us deliver high-quality videos to our clients every single time.

These are the steps we take to make it happen.

 

Discovery Call:

 

 

We start with a Zoom (or regular call if you prefer) call to understand your needs for the shoot.  We need to dig in and understand why you need a new video (the goal of the video), where it’s going (website, social media, etc), how you want your audience to feel once they’ve watched it, and the funds available for the shoot.

 

It’s also important to know how many speakers you will have in the video, how many videos you need during the shoot, how many locations (and where they are), and how many days we will need to complete the shoot.

 

All this info allows us to create a quote/agreement for your video shoot.

 

Agreement:

 

After the discovery call, we put together a detailed agreement showing you the exact details of the video shoot, including the investment amount, the number of videos you’re getting, how the assets will be delivered, and editing information.

All of our shoots include editing and royalty-free music so there are no surprises on the back end.

Once we (you and our company) sign the agreement, we will schedule the shoot.

 

 

Preproduction Call:

 

After we schedule your video shoot, we need to schedule the preproduction call.  This is the most important part of the video production process in my opinion.

 

On this call, we will cover these details of the shoot:

• What are the points/topics that must be in the video.
• Who will be speaking in the video.
• What to wear during the shoot.
• How we will get the b-roll and what those shots will be.
• Different locations of the shoot.
• Which room in your office is best

These details will help us build out the shot list so everything runs smoothly and efficiently on the video shoot day.

The preproduction call is the key to producing a video that you will LOVE!

 

 

Video Shoot Day:

 

The day you’ve been waiting for!  Video shoot day.  We arrive at your location (or your job site location) to set up our equipment (lighting, tripods, etc.).

We assign a production assistant to our video shoots.

Their role is to get all of the speakers prepped for their parts of the video, manage the shoot as far as ensuring our videographers are hitting everything on the shot list (speaking roles and b roll), manage the shooting environment (ensuring cell phones are on silent, speakers have water, other employees are quiet while filming is going on, etc).

Once we shoot all of the speaking roles, b roll, and drone (aerial) footage, we will debrief with you to give you expectations of when all of the assets will be delivered.

 

 

Editing/Delivery of Video Assets:

 

We are currently turning our video projects around in about 2 weeks or less.

The discovery and preproduction calls makes our editing process smooth because we’ve already covered all of the details, including the look and feel that you want the video to have.

This step-by-step process leads to us having little to no revisions since we nailed all of the details.

After we have fully edited your video, we then deliver it to you in Dropbox.

 

If you need a professional video for your business, we’d love to help.

You can get a quote here: BOOK A CALL

 

 

What is B Roll Footage in a Video?

 

We include b-roll footage in every video we shoot.  During the last few discovery calls, our client asked, “What is b roll?” as we discussed the details of the video shoot.  Let’s go over it so you know what it is and why it’s vital for your shoot.

 

What it Is:

 

B roll is the video footage that supports the main speaking parts (or A roll).  Examples of this footage include an aerial drone shot of your office, a pan showing your team members collaborating, etc.  It shows what’s being talked about in the video.  We like to use your actual team members as much as possible for b-roll shots instead of stock footage.  We cover how we will get these shots in our pre-production meeting.

 

 

Why it’s Important:

 

This type of footage is important because it helps with the flow of the video. Typically, talking into the camera for a minute or two is boring.

Adding b-roll footage breaks up the video and helps tell the story by showing what you’re explaining.  We recently shot a lighting video for Hawkins Landscape & Outdoors.  Instead of the project manager just talking about the app that controls the lights, we shot footage of him using it to show it in action.

B-roll also does a great job of making the points you’re trying to get across crystal clear, especially for those who process things visually.

 

How We Get It:

 

To build trust for your brand, we’re on a mission to eliminate stock videos and stock photography.  One of the things we cover in your pre-production meeting is how we will be getting the b roll for your video.

This footage can be shot with your team members and/or customers at your office or job site.

We will also shoot aerial/drone footage and/or time-lapse footage to add different levels of creativity to ensure potential customers watch your video all the way through.

 

We hope this helps explain more about the video production process and we look forward to helping you with your next project.

How Long Does a Video Shoot Take?

 

This is a common question we get on discovery calls for a professional video shoot.

Most of our shoots last between 1 and 2 hours.

We know your time is valuable so here are 3 factors that determine how long your shoot will last.

 

How Many Speakers?

 

Sometimes we have multiple people that have speaking roles in a video.  This will take longer than a single interviewee on camera.  We have a video shoot coming up where we are interviewing the owner of the company and one of their customers (giving a testimonial).

We should be able to get all of the footage, including the b roll, we need in 2 hours or less.

 

How Many Locations?

 

 

We’ve shot videos in the past, especially with home service contractors, where we are getting footage at multiple locations.  These could take 4 or more hours, depending on how far apart each location is.

We try to fit everything in one day, but there are cases (especially if we’re filming a project that has multiple stages like a landscaping project) where we need multiple days to get all of the footage for the video.

 

How Many Takes?

 

 

This one is on you, but don’t worry.  Our production assistants are amazing at helping you deliver your message.  We’ll do as many takes as you need to make sure the video is incredible.

We do recommend that you rehearse what you’re going to say before the day of the shoot.

 

We have a pre-production call with our clients about a week before your video shoot to cover all of these details, including helping with a script/outline.

This ensures that everything runs smoothly and efficiently on the day of recording to ensure we’re in and out in an hour or 2.

Ready to discuss your video project?  Click here to get started: Get a Quote