5 Powerful Video Types Proven to Increase Sales
The purpose of a professional video is not just to look cool. We always aim to provide a return on investment on your video project. Each video should serve a purpose to generate revenue. Here are 5 types of video that can boost sales for your company.
1. Brand Videos
Businesses that use video on their homepage see conversion rates improve by up to 80%.
(Source: Unbounce)
The videos we tend to shoot the most are brand story videos. These are great because we interview you, your leadership team, and any other key team members to share why you do what you do. We also show your process and footage of you providing your service. These are great for building trust and separating you from your competition. They also humanize your brand.
2. Event Recap Videos
If you host an event like a business conference, trade show, or corporate event, having a recap video shot can boost sales. Here’s how: one of the easiest ways to promote an event is to show what the event is like so prospective attendees know what to expect.
We were recently approached by a networking group to shoot a video of their upcoming business summit. Their main frustration was that they host this event annually, but had ZERO video footage to be able to promote this year’s summit.
These also allow you to show your company’s culture in another way besides just showing your service.
3. Drone Videos
Drone videos are excellent for boosting sales for construction companies because they show the vast scope of projects that they can handle. These can also be used to show the progress of a project and highlight the quality of your work.
We are shooting a series of videos for a commercial roofing company showing the before, during, and after of a gigantic project. They will be using this to pitch other companies with proof that they handle large projects.
4. Educational Videos
These are a great trust builder for any service builder. When you educate your potential customer throughout the buyer journey, you create a more informed buyer who’s more willing to do business with you. We try to include 3 to 5 educational videos with every video shoot project that we do. These can be posted on your website, YouTube, and social media.
5. Testimonial Videos
These may be the most powerful of the 5. If you say your company is great, you just blend in with the crowd. But if your customer tells the story of how your business was able to solve their specific problem, it will carry more weight. Having a few of these on your website that show your ideal types of clients singing your praises will be your best “salesperson”.
If you need help shooting any of these types of video to boost sales for your business, fill out the form below, and we can discuss your project.
How Long Does a Video Shoot Take?
This is a common question we get on discovery calls for a professional video shoot.
Most of our shoots last between 1 and 2 hours.
We know your time is valuable so here are 3 factors that determine how long your shoot will last.
How Many Speakers?
Sometimes we have multiple people that have speaking roles in a video. This will take longer than a single interviewee on camera. We have a video shoot coming up where we are interviewing the owner of the company and one of their customers (giving a testimonial).
We should be able to get all of the footage, including the b roll, we need in 2 hours or less.
How Many Locations?
We’ve shot videos in the past, especially with home service contractors, where we are getting footage at multiple locations. These could take 4 or more hours, depending on how far apart each location is.
We try to fit everything in one day, but there are cases (especially if we’re filming a project that has multiple stages like a landscaping project) where we need multiple days to get all of the footage for the video.
How Many Takes?
This one is on you, but don’t worry. Our production assistants are amazing at helping you deliver your message. We’ll do as many takes as you need to make sure the video is incredible.
We do recommend that you rehearse what you’re going to say before the day of the shoot.
We have a pre-production call with our clients about a week before your video shoot to cover all of these details, including helping with a script/outline.
This ensures that everything runs smoothly and efficiently on the day of recording to ensure we’re in and out in an hour or 2.
Ready to discuss your video project? Click here to get started: Get a Quote
When To Shoot a New Brand Video
One of the first questions we ask potential clients on a discovery call is “Why are you interested in a professional video?”. A common answer lately has been, “We are updating our website and our web developer asked us if we had any video content for the home page?”.
This huge event typically triggers the need for a new video. Here are the other main events that may mean it’s time to shoot a new brand video:
New Website/Rebrand
We just mentioned this above. When your company updates its website or goes through a rebrand, you may need a new video.
If your old video is outdated, it won’t look consistent with a new website. Also, if you change your logo, your old video may include old logos, etc.
Web developers that we work with highly recommend shooting a new video to add to a new website or rebrand package.
New Office
We’re scheduling a shoot for a financial services firm in Frisco that just moved to a new office. They want a new professional video to show off their company’s culture and its new digs.
Their location is a selling point to attract advisors to their firm, so it’s important to them that we highlight their office interior and the surrounding areas.
If your company moves offices, especially if it’s an upgrade, it may be time to shoot a new brand video.
New Key Team Members
Recently, we talked to a company that needed new professional videos because their CEO is stepping down and he was in most of the videos on their website.
They wanted to reshoot the videos with their new key team members so there was an accurate representation of their company. If you’ve experienced turnover with key team members, and the old ones are in your brand video, it’s time to shoot a new one.
If any of these events happen at your company, we’d love to get you a quote for an updated brand video.
Click here to schedule a call with us: Book Discovery Call
How to Look Better on Camera
Most people we talk to aren’t naturally excited about being on camera, but they understand the impact that a brand video can make for their company. Here are 3 tips on how to look better on camera in your next video.
Talk Slowly
You may be thinking, “How does talking slowly help me LOOK better?”. When you talk slower, you’re more in control of your words and you will appear more confident and trustworthy.
Think about the opposite: have you ever come across someone who talks fast and looks “shifty”? These people tend to have us put our guard up. Slow down your speech and you will look like you’re in command of every word you say.
Also, use your hands when you talk. This makes you look confident as well.
Wear Clothes That Make You Feel Great
We’ve touched on this in a previous article called, What to Wear For a Video Shoot.
You want to pick out an outfit that you know makes you look and feel great. The feel is just as important as the look because you’ll appear more confident when you’re comfortable. I probably look better in a suit, but I feel better in a nice t-shirt or henley so that’s typically what I wear in our videos.
Be prepared
Preparation=confidence. When you’ve rehearsed what you will say before we shoot the video, you’ll be more confident and look better on camera.
It’s similar to giving a presentation: When you know your material, you look more natural and the words just flow.
We ensure you’re prepared by having a pre-production call with your company about a week before the video shoot. We cover all of the details of the shoot, including an outline of what you’ll be saying in the video. Our production assistant will be there on shot day to help guide you, but going over the content beforehand will help you look amazing.
We hope these tips help you look your best on your next video shoot.
What would you add?
Click here for a quote for your next video project: Get a Quote
What Should We Talk About in Our Brand Video?
This is a common question on discovery calls with professional service businesses.
Here are 3 questions that we ask to determine the best content to include in your company’s brand video.
What is Important to You That You Want Your Ideal Client To Know?
When producing a video for your company, it’s our job to guide you, but ultimately you will know your business far better than us. You know what makes you different from your competitors and the services your companies offer.
During our pre-production call, we will ask you what is important for your ideal customer to know about your company, based on your years of experience. This will help us create an outline for you to go over to ensure your content aligns with your brand.
What Questions Do Your Ideal Clients Always Ask You?
Chances are if one of your clients has a question, several potential clients have the same question. Start thinking of questions that you answer day in and day out. Answering these in your brand video is a great way to build trust.
That’s exactly what we’ve done in the articles that we write. We simply address questions we get on sales calls or production meetings and build content around them.
What Are The Main Problems Your Company Solves?
The last question I ask clients is what pain points and problems their clients have that their company solves. If you work for an IT company, you may solve cybersecurity issues.
Law firms solve legal issues, but it’s best to be specific. For example, business attorneys will solve different problems than a family law attorney.
Put yourself in the place of your ideal client. What pain points do they have? What problems do they consistently come to your company to solve? This is the content you should discuss in your brand video.
Your Next Step
Are you ready to take your company’s branding to the next level? Click here to schedule a call to discuss your brand video project: book a call
