3 Symptoms of Bad Branding

Some businesses are missing out on thousands of dollars in revenue each month without even knowing it.

Here are 3 symptoms to look for to see if it’s time to update your company’s branding.

Potential customers say you’re  too expensive:

When you step into a Mercedes car dealership, you have a general idea of the pricing.  You also know it won’t be cheap.

Due to their branding, Mercedes and other luxury brands do a great job attracting high-end buyers.

If people consistently are shocked by your pricing or can’t afford your services, your branding may be off.  They should be able to look at your videos, website, and social media and KNOW that you’re more expensive than your competitor (if you are providing a high-touch service).

Be sure you’re showing off the quality of your work through videos and pictures to attract the correct audience for your business.

Confusion:

If potential customers routinely ask you what you do, even after visiting your website, your branding isn’t clear enough.

When someone hits your website or your social media accounts, they should know exactly what your company does within seconds.  If not, this leads to confusion, and like Donald Miller (author of Business Made Simple) says, “When you confuse you lose”.

Make sure your messaging is crystal clear through your company’s branding.

Low Retention:

Have you ever had a client use your services and then find out they went with another company when they needed the same service down the road?  Not a great feeling.  They may have had a great experience with you but simply forgot about you.  Ouch!

If this happens often, your ongoing branding may be off.  Be sure to stay in sight, and in mind through email campaigns and social media content.  The key is to make sure you’re helpful and not “salesy” every time you show up.

This will help your clients remember who you are the next time they need you and will result in more referrals as well.

What other symptoms would you add?

3 Trust Signals For Your Website

We’ve all heard that most people do business with those they know, like, and trust. This is not just true for people; we also like to use businesses we trust.

Believe it or not, even if your company is B2B, potential clients will check your website before considering you.

Here are 3 of our favorite ways that companies can build trust through their website:

Pictures of Team Members

Having professional headshots of your key employees (or at least pictures of actual team members) gives potential clients an idea of who they’ll be working with.  We recommend replacing any stock photo on your website with a picture of an actual team member.  It’s a great way to build trust for your brand.

Promotional/Brand Video

You probably knew this was coming since we’re a video production company, but we’re confident this is a great way to build trust for a company.  We know this because, during discovery calls, this is the main reason why businesses tell us they need a video.

If one of your potential clients watches your website’s brand video, they get a sense of who you are.  They can also see your team and the quality of your work.

A one-time investment for a professional video can pay off for years if you add it to the homepage of your website.

Case Studies/Portfolio

Proof that you’ve delivered the services that you offer is the ultimate trust signal in my opinion.  When you can show prospective clients what you’ve done instead of telling them, it gives them confidence you can do the same for them.

When companies contact us for a professional video, they’ve usually watched a couple of our videos on the “Our Work” page of our website.  If our style is what they are looking for, they know we can do it for them too.

Be sure to have some examples of your work, a client testimonial, or add the logos of the companies you’ve helped somewhere on your website.

I hope these tips help build trust for your brand.

What are some trust signals you have on your website?