Pre-Production Call For Your Video Shoot

Once we schedule your video shoot, the next step is to set up the pre-production call.  This is one of the most vital steps in the video production process.

Here’s what we cover during that call to ensure your video project goes smoothly from start to finish:

Who is Speaking?

The number of speakers is determined in the discovery call.  We go into more detail during the pre-production call.  We need the names and titles of the speakers so we can include that information in the editing process.

What Are The Topics?

We need to know what information you want to ensure is covered in the video.  We also ask that you assign topics to different team members if there are multiple speakers in the video.

This allows us to create the shot list for your shoot so our production assistant keeps everyone on task and organized.

Most importantly it helps us to ensure the video hits your business goals.

B-Roll Shots:

B-roll is the footage that supports the speaking parts. We go into more detail in this article: What is B Roll Footage in a Video.

Our goal with every video is to avoid using stock footage for b roll.  During the pre-production call, we will determine the best strategy for getting this footage.

It’s always best to have your actual team members in the shot.  An example would be having us capture footage of a team member performing the task you’re talking about in the video.

Best Area To Shoot:

It’s our job to guide you on where we should shoot the speaking parts of your video.  However, we will ask you on the call where you think the best places at your office or job site are to film.  We look for good lighting (although we always bring our professional lighting) signage that your company name/logo, and overall aesthetics.

Clothing:

The next item to address is what you and your team members should wear on the day of the video shoot.  Branded clothing is always best, but what you would normally wear to work is typically what we recommend.

For more in-depth guidance, we wrote an article on this as well: What to Wear on a Video Shoot.

Inform Office Members

We will also remind you to inform any team members that may be on location the day of the shoot that we will be filming so they don’t make an unexpected cameo 🙂

Confirm Location, Date, and Time:

Once we schedule the video, we will have the location(s), date(s), and time. It’s always great to double-check to ensure all parties are on the same page for your video shoot.

Logo and Best Number to Contact

Lastly, we’ll have you send us a high-resolution version of your logo and the best phone number for potential customers.

We will add these details at the end of your video for the call to action.

The pre-production call is a crucial step in ensuring your video makes your business money for years to come!