5 Powerful Video Types Proven to Increase Sales

 

The purpose of a professional video is not just to look cool. We always aim to provide a return on investment on your video project.  Each video should serve a purpose to generate revenue.  Here are 5 types of video that can boost sales for your company.

 

1. Brand Videos

 

Businesses that use video on their homepage see conversion rates improve by up to 80%.
(Source: Unbounce)

The videos we tend to shoot the most are brand story videos.  These are great because we interview you, your leadership team, and any other key team members to share why you do what you do.  We also show your process and footage of you providing your service. These are great for building trust and separating you from your competition.  They also humanize your brand.

 

2. Event Recap Videos

 

If you host an event like a business conference, trade show, or corporate event, having a recap video shot can boost sales.  Here’s how:  one of the easiest ways to promote an event is to show what the event is like so prospective attendees know what to expect.

We were recently approached by a networking group to shoot a video of their upcoming business summit.  Their main frustration was that they host this event annually, but had ZERO video footage to be able to promote this year’s summit.

These also allow you to show your company’s culture in another way besides just showing your service.

 

3. Drone Videos

 

Drone videos are excellent for boosting sales for construction companies because they show the vast scope of projects that they can handle.  These can also be used to show the progress of a project and highlight the quality of your work.

We are shooting a series of videos for a commercial roofing company showing the before, during, and after of a gigantic project.  They will be using this to pitch other companies with proof that they handle large projects.

 

4. Educational Videos

 

These are a great trust builder for any service builder.  When you educate your potential customer throughout the buyer journey, you create a more informed buyer who’s more willing to do business with you.  We try to include 3 to 5 educational videos with every video shoot project that we do.  These can be posted on your website, YouTube, and social media.

 

5. Testimonial Videos

 

These may be the most powerful of the 5. If you say your company is great, you just blend in with the crowd.  But if your customer tells the story of how your business was able to solve their specific problem, it will carry more weight.  Having a few of these on your website that show your ideal types of clients singing your praises will be your best “salesperson”.

 

If you need help shooting any of these types of video to boost sales for your business, fill out the form below, and we can discuss your project.

 

 

 

Do You Need a Studio for Your Video Shoot?

 

We’re getting this question more often as more businesses move to a remote work model.

The answer is yes. We have access to a studio at Purposefull Productions in Plano.

Recently, we shot a brand video for Holmes Law Group.

The attorneys and staff are fully remote, so we were able to get all of the footage in one location in one day.

Here’s how it works.

 

Professional Setup

 

What we love about the Purposefull Production studio is that it’s usually used for podcast recording, so it’s already soundproof and fully furnished (the sets can be changed for different looks).

Before you arrive, we will bring in our professional lighting, microphones, and cameras and set everything up for the shoot.

We will then get you mic’d up for sound check.

From there, we’ll make sure you’re comfortable and get you ready to deliver your speaking parts.

 

Shooting Your Speaking Parts

 

Once we have you mic’d up and the shot framed up, we will guide you through your speaking parts.

Our production assistant and videographer will use the outline from our shot list that we created from the details of the pre-production call.

We’ll go through each speaker one at a time to deliver each topic of the video.

There is a waiting area so others that aren’t aren’t on camera yet have a place where they can wait comfortably.

 

 

B-Roll Footage

 

Another benefit of this studio is that we also have access to conference rooms where we can shoot B-roll footage.

This allows us to create different scenes with your employees, like a team meeting or collaboration.

We can also get aerial (drone) footage of the surrounding areas for establishing shots.

 

Your Next Step:

So if you’ve been considering a professional video for your company, but you weren’t sure where you would shoot it, we have you covered.

Book a call today to schedule a call to go over your project here: Get a Quote

 

 

 

 

 

 

 

 

 

 

 

Our Proven Video Production Process: Step-by-Step Guide

 

Here at 12 Media Group, we have a repeatable video production process that helps us deliver high-quality videos to our clients every single time.

These are the steps we take to make it happen.

 

Discovery Call:

 

 

We start with a Zoom (or regular call if you prefer) call to understand your needs for the shoot.  We need to dig in and understand why you need a new video (the goal of the video), where it’s going (website, social media, etc), how you want your audience to feel once they’ve watched it, and the funds available for the shoot.

 

It’s also important to know how many speakers you will have in the video, how many videos you need during the shoot, how many locations (and where they are), and how many days we will need to complete the shoot.

 

All this info allows us to create a quote/agreement for your video shoot.

 

Agreement:

 

After the discovery call, we put together a detailed agreement showing you the exact details of the video shoot, including the investment amount, the number of videos you’re getting, how the assets will be delivered, and editing information.

All of our shoots include editing and royalty-free music so there are no surprises on the back end.

Once we (you and our company) sign the agreement, we will schedule the shoot.

 

 

Preproduction Call:

 

After we schedule your video shoot, we need to schedule the preproduction call.  This is the most important part of the video production process in my opinion.

 

On this call, we will cover these details of the shoot:

• What are the points/topics that must be in the video.
• Who will be speaking in the video.
• What to wear during the shoot.
• How we will get the b-roll and what those shots will be.
• Different locations of the shoot.
• Which room in your office is best

These details will help us build out the shot list so everything runs smoothly and efficiently on the video shoot day.

The preproduction call is the key to producing a video that you will LOVE!

 

 

Video Shoot Day:

 

The day you’ve been waiting for!  Video shoot day.  We arrive at your location (or your job site location) to set up our equipment (lighting, tripods, etc.).

We assign a production assistant to our video shoots.

Their role is to get all of the speakers prepped for their parts of the video, manage the shoot as far as ensuring our videographers are hitting everything on the shot list (speaking roles and b roll), manage the shooting environment (ensuring cell phones are on silent, speakers have water, other employees are quiet while filming is going on, etc).

Once we shoot all of the speaking roles, b roll, and drone (aerial) footage, we will debrief with you to give you expectations of when all of the assets will be delivered.

 

 

Editing/Delivery of Video Assets:

 

We are currently turning our video projects around in about 2 weeks or less.

The discovery and preproduction calls makes our editing process smooth because we’ve already covered all of the details, including the look and feel that you want the video to have.

This step-by-step process leads to us having little to no revisions since we nailed all of the details.

After we have fully edited your video, we then deliver it to you in Dropbox.

 

If you need a professional video for your business, we’d love to help.

You can get a quote here: BOOK A CALL

 

 

How to Eliminate Ums When You Talk

 

Have you ever listened to yourself talk and realized you said a bunch of “ums” and “likes”?  I know I have and it’s pretty rough. I’ve gotten better over the years, but they still show up here and there.

“Ums” can be distracting when you talk so it’s best to avoid them.

 

Here are 3 tips to help you eliminate ums in your speech.

 

Rehearse:

When we have “ums” when we talk, it’s typically because we’re trying to think of what we want to say.

You want to go over your content and rehearse a few times so you have it down on video shoot day.

This will not only help you eliminate “ums”, but you’ll come off as professional and confident.

 

Slow Down:

 

If you’ve been following our content for a while, you’ve heard this before.  Slowing down your speech pattern will help you eliminate “ums”. If you need to think for a second, you have time to “catch up” without using filler words like “um”, “like”, and “ah”.

Slowing down your speech will help you come off as more trustworthy instead of sounding like a fast-talking salesperson.

 

Take a Pause:

 

If you find yourself at a loss for words, pause to gather your thoughts quickly.  This is strong for a couple of reasons: 1: it eliminates an “um” and 2: people will tend to lean in because they are waiting for what you’re about to say. ex: a dramatic pause.

 

Please keep in mind, that we can eliminate some of your “ums” in our editing process but if there are a ton, the video can come out choppy.

So it’s best to not have them to begin with. This will also help you come across as more confident in your day-to-day conversations like phone calls and networking events.

 

What filler words have you been able to eliminate?

 

 

 

3 Symptoms of Bad Branding

 

Some businesses are missing out on thousands of dollars in revenue each month without even knowing it.

Here are 3 symptoms to look for to see if it’s time to update your company’s branding.

 

Potential customers say you’re  too expensive:

 

 

When you step into a Mercedes car dealership, you have a general idea of the pricing.  You also know it won’t be cheap.

Due to their branding, Mercedes and other luxury brands do a great job attracting high-end buyers.

Your branding may be off if people are consistently shocked by your pricing or can’t afford your services.

Potential customers should be able to look at your videos, website, and social media and KNOW that you’re more expensive than your competitor (if you are providing a high-ticket service).

Be sure you’re showing off the quality of your work through videos and pictures to attract the correct audience for your business.

 

Confusion:

 

If potential customers routinely ask you what you do, even after visiting your website, your branding isn’t clear enough.

When someone hits your website or your social media accounts, they should know exactly what your company does within seconds.  If not, this leads to confusion, and like Donald Miller (author of Business Made Simple) says, “When you confuse you lose”.

Make sure your messaging is crystal clear through your company’s branding.

 

Low Retention:

 

Have you ever had a client use your services and then find out they went with another company when they needed the same service down the road?  Not a great feeling.  They may have had a great experience with you but simply forgot about you.  Ouch!

If this happens often, your ongoing branding may be off.  Be sure to stay in sight, and in mind through email campaigns and social media content.  The key is to make sure you’re helpful and not “salesy” every time you show up.

This will help your clients remember who you are the next time they need you and will result in more referrals as well.

 

What other symptoms would you add?